Willy Street Co op Healthy Eating PSA
I wanted to create a fun ad campaign targeted towards kids with vegetables rendered in a claymation style. I was inspired by old boxing posters, and cartoons like Veggie Tales/Wallace and Gromit to create something that feels both playful and vintage. I came up with a healthy eating PSA for the Willy Street Co op where the visual message speaks for itself.
The process involved sketching out concepts and constructing figures with clay and wires. The figures were photographed in a proffessional studio and edited in photoshop along with other hand drawn elements.
